Traffic source for your website

 

Ways to Increase Your Website Traffic

Facebook and Twitter Remarketing

We know that social media is a great marketing tool for both B2C and B2B brands. You can take your social media ROI a step further by installing a tracking pixel on your website to set up remarketing audiences. You can do it for both Facebook and Twitter to keep engaging with your web visitors on those platforms after they’ve left your site.

Why is this important? Here’s a startling statistic: 95% of people who visit your website will not return again. While this number can vary across brands and industries, a quick look at your new vs. returning web visitors will tell you that the majority are not returners.

Remarketing through social media is an important way for you to continue driving interest and return web traffic that may ultimately convert into leads and sales. Mangool SEO helps boost traffic too your website, helps in keywords researching and enable potential customers in the matter of few.Mangool SEO tool

Ways too bring audience on Facebook and Twitter

Ready to throw out your email list? Give it a second chance with Facebook and Twitter! Upload your in. This is a great way to connect with your customers on their mobile devices, where most people are spending 5-6hours every day.

Email List

Having an email list is one of the best ways to drive return traffic to your website. This is because you’re marketing to a group of people (your subscriber list) who are already interested in your brand. With the right approach, email marketing can be one of your top sources of web traffic.

Here are some simple best practices to get started:

We recommend building your subscriber list as soon as possible. Make it easy for web visitors to subscribe to your email list with a prominent button, link, or form. Use an email marketing tool like Campaign Monitor, Mailchimp, or Constant Contact to help you track performance metrics from your email marketing efforts.

Most of all, remember that your email newsletters should aim to be mini curated versions of your content for that week or month. While promotional messages can certainly be included in your emails, they shouldn’t be the sole or primary focus. Always think about what your subscribers will find valuable (your content) vs. what they will likely dismiss as spam (solely promotional content).

Twitter Cards

Tweets with images receive 150% more retweets, 89% more likes, and 18% more click throughs than those without them. It goes without saying that you want to include images on your own social media posts, but what about visitors who share your content? Twitter Cards are a way you can ensure every Twitter share of your web content automatically includes an image.

Image Source

Killer Headlines

Did you know that 8 out of 10 visitors to your website read your headline only? That means only 20% of your web visitors are actually getting to the content you worked so hard to craft for them! Great headlines are the key to fighting back against this statistic.

This applies to every one of your content promotion strategies: social media ads, SEO rankings , sharing content in email newsletters — you name it. Regardless of the channel you’re using, irresistible headlines that grab attention and leave your audience wanting more are essential for getting them to read your actual content.

Publish a Blog

Duh! If you haven’t started blogging, you really need to start today. There are about a million reasons why we think you should be publishing a blog on your website, so we’ll pick a few of the most important.

Today, 93% of online experiences start with search engines. Your blog is the main source of SEO content. Without one, you’re missing the biggest opportunity out there to increase web traffic. Your blog establishes your brand personality and expertise in your industry. It’s more affordable than any paid advertising tactic and much more effective.

Finally, your blog content is where many of your web visitors will find the most value. If you’re covering topics they care about, they’re more likely to stick around on your page. You then have opportunities to convert them to leads with tactics like lead magnets and strong CTAs.

If you aren’t creating customer-focused content (like a publisher) on your website, then we can not be friends. #SorryNotSorry

Blog Promotion

Writing your blogs is only half the job. You also need to promote them to maximize potential for brand visibility and driving web traffic.

So how do you do it? Some tried and true blog promotion tactics include:

• Sharing your posts on social media – This is an easy one. Get your blog posts on social media to give them more visibility and potential to be shared.
• Make your content shareable – Creating shareable content is one of the most effective ways to get your blog promoted by visitors who enjoyed it.
• Include blog posts in your email newsletter – Be sure your subscribers are seeing your best content by sharing it in emails.
• Repurpose old content – Take your most popular blog content and repurpose it into an ebook, video, infographic or other engaging form of content.

Blog Syndication

Syndicating your posts on other sites is another great way to drive traffic to your blog or site. Search for top sites your target audience may visit frequently and reach out to the editors to see if they would be willing to feature your content.

Just be careful. Some sites will take an unrestricted license (and even sell) your content. I’ve been burned using this approach but I’ve also benefited greatly. Think carefully about the audience (and the ethics) of the site owners where you want to syndicate. For most authors, syndicating your content can provide access to a new audience and help you build authority.

Guest Contribution

Many sites today accept blog contributions, and it helps drive more traffic to your site and build your credibility as well as brand awareness. Look for sites that have strong readership or the target audience you are trying to reach.

You can also invite industry thought leaders and influencers to guest blog or interview them for blogs. The name recognition will not only increase traffic to your site but boost your credibility as well. You can even build an entire army of volunteer contributors to your own site by asking for guest contributors.

SEO Optimization

Optimizing your site for search engines is the best way to boost your organic traffic. Don’t forget that statistic — 93% of web experiences are starting with search! Be sure you’re using SEO best practices for all of your content and paying attention to Google ranking factors as they evolve over time.

Some of the most important places to focus:

• High-value content – It’s not just about hitting keywords anymore. Google AI is smarter than that, and they’re analyzing your content to make sure it’s actually high-quality and relevant to the topic and audience.
• Keywords – But keywords are still important. Use a tool like Mangool, SEMRush to get a huge list of keywords you can cluster and organize into topics you know your audience wants.
• Headlines – We talked about this, but it’s worth mentioning again. Without an awesome headline, you likely won’t even get noticed. Focus on writing headlines that readers can’t resist!
• Include Visual Content – Content marketing is all about visual content these days. Including images and videos in your content makes it more engaging, increases shareability, and helps it rank higher on SERPs.
• Pay Attention to Technical Stuff – Meta descriptions, image alt-text, tags — it all plays an important role in helping your content rank. Don’t forget the little things!

Interactive Content

We’ve all been there — we go on the internet with a specific goal in mind only to realize 10 minutes later we’re taking a quiz about what kind of cat we’d be based on our zodiac sign.

The thing is, people will take fun quizzes, surveys and the like on just about anything. It’s part of the internet experience in 2021. So why not use them to make your content more fun and interactive? To boot, interactive content can also create more value for your customer because it can help them learn something about themselves.

What we mean is that we don’t recommend you use a cat quiz (unless you’re Buzzfeed). Think instead about what you want your audience to discover as it relates to your content, and create something interactive to help them do it. So, if you’re writing an article about blogging best practices, maybe you include a quick test your readers can take to score their blog as it exists today. This helps them understand how your content is going to help them improve.